All work
Selected work — 08
Marrow
A cold-pressed range whose texture is the only thing on the front of the bottle.
Client
Marrow
Year
2022
Role
Packaging, web
Status
Live
The brief
Marrow's exfoliant is visible in the bottle. Every competitor hides it behind an opaque wall and then describes it in six point type on the back.
We took the label off the front.
Bottle — the suspension, seen through the wall.
Detail — the pump, deliberately stock.
‘We stopped describing the texture.’
Marrow, Founder
The making
Clear wall, no front label, a wrap that sits low enough to leave two thirds showing. Unbranded black hardware, because the pump must not compete with the product.
