Glacé's product has visible exfoliant suspended in it. Every previous pack hid that behind an opaque bottle and then described it in small type on the back.

We took the bottle off and let the texture be the graphic.

Bottle — the speckle, which is the product, not a print.

Detail — the pump, kept deliberately plain.

‘We stopped describing the texture. You can just see it.’

Glacé, Founder

The making

Clear PET, no front label, and a wrap that sits low enough to leave two thirds of the bottle showing. The speckle does the rest.

The pump is stock, unbranded and black, because the one thing that must not compete is the hardware.